UMP Healthcare (SEHK: 722) is awarded the "Product Transformation" Award in the "HKMA x MSHK Excellence in Digital Transformation" in recognition of the company's rapid response to the challenges brought about by the COVID-19 outbreak through outstanding technology application and innovation. The applcation of virtual medical consultation has improved service performance and accelerated the popularization of telemedicine services.

UMP is honoured to be recognized by the Hong Kong Management Association (HKMA) and Microsoft Hong Kong for the effectiveness of digital transformation. The company proves its competitive advantage through the extensive use of technology to address challenges, innovate by reinventing services, and improve business processes.

Jacquen Kwok, Managing Director of UMP, said, "This award reaffirmed the company's continuous efforts to change and innovate in the medical services field, which not only broadened our scope of services but also improved operational efficiency, creating a better experience for both doctors and patients. This service transformation also allows the team to more effectively develop their potential and contribute to the anti-epidemic work during the tense community epidemic."

The inaugural HKMA x MSHK Excellence in Digital Transformation recognizes fourteen Hong Kong companies for their successful and innovative usage of technology.